Mon, 09/24/2018 - 1:10pm

framing

Brain Scans Show Proper Wording Can Sidestep Thought Process

Brain Scans Show Proper Wording Can Sidestep Thought Process
June 30, 2017

You have probably heard the expression about looking at a glass as half-full or half-empty: to see the best or the worst in any situation.

What you probably did not know is that every time you do that, you are tapping into a gigantic body of research that spans psychology, economics and mass communication.